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You used to watch their videos the second they dropped. Now their name in your feed gives you low-key dread. Unfollowing creators you once loved isn't a drama — it might be the healthiest digital move you make all year.
We've all been there — you pick up your phone to check one thing and suddenly it's 1 AM and you're watching a stranger's cat learn to open a refrigerator. The algorithm isn't broken; it's working exactly as designed. Here's how to work it right back.
The most polished creators on the internet are losing ground to people who film themselves crying in their cars. We break down the authenticity economy, what it means for brands, and whether 'real' content is actually as real as it looks.